A new crane hire business, Steel Beam Lifter, asked Smartist to run their social media with the main aim being to generate leads. In 3 months, after an affordable ad campaign running alongside organic posts, they were getting 1 or 2 calls per day from builders.
A carpenter quickly grew his business from booking 3 weeks ahead to a full order book for 5 months. with orders worth over £35k thanks to the social media campaigns that Smartist created. This was achieved with strategic organic social media alone.
Smartist worked with Belvoir to turn around their reputation and grow the business. After working with Smartist, their online 'Reputation' score ranked the agency as exceeding the industry average by a considerable margin. 810 v 357 - a score based on factors such as visibility, reviews and response times. Belvoir then won a marketing award and have continued to win property industry awards since.
Online promotions led to a £250k offer being received on the show home property, at launch. We were responsible for the whole social media campaign in the run up to launch and the buyer said he had only attended the launch after seeing the Facebook promotion. Organic social media marketing, using creative images and text that captured the imagination, were the driver for success in this case study.
When Covid decimated the professional baking business, this large retailer of baking products had to pivot their focus to home bakers. We designed and published social media campaigns to promote home baking products and online visibility soared. One post for 'At home baking boxes' gained organic reach of 4.7k. Smartist also initiated influencer marketing, engaging YouTubers 'Cakes By Linz' (600k followers) and 'Mr Baker's Cakes' (9k followers) adding to reputation and sales.
As the impact of Covid became evident, Smartist ensured that our estate agent client (Maddisons Residential) responded on social media with posts that communicated kindness, reassurance and a clear plan for managing health and safety. Industry experts Kerfuffle and Starberry used campaign graphics designed by Smartist as examples of 'Best In Class' in a property industry podcast. The social media response kept a strong online presence throughout the pandemic and placed this local agency ahead of the competition when businesses re-opened.