We spend time talking to you and your team to understand what you do. We research your industry. You can direct us to websites, publications, competitor info, industry leaders and influencers to get a better feel for your specialism. Ultimately, one point of contact in your business is useful for direction and content planning. Many of our clients are in regulated industries or specialised businesses so we work together to agree what to say. It's a partnership.
Effective social media MUST sound as though it has come from you. We study previous company communications for style and tone. We take direction from you on how you want your brand to communicate and adapt the language and tone to match. Depending on how you want to work, you can approve posts before they go out.
Smartist devise a package of work that suits you, your business and your goals. Every social media platform is suited to a different audience and end game. We will jointly agree on whether you should communicate on Facebook, LinkedIn, Instagram, Pinterest, X or Threads or a combination . If you don't want to be online as an individual that's fine, you're in control of what goes out. If you don't want to do video, we get it! Every client is treated as the unique entity that they are.