An online campaign to promote a new housing development led to a £250k offer being received on the show home property, on day one.
We were responsible for the whole social media campaign for Firefly Homes in partnership with Esquire Properties. The show home buyer said he had only attended the launch after seeing the details on Facebook.
Aspirational social media content using video and photography taken around the village, were based around selling a new lifestyle.
Consistent on-brand marketing with a clear message rebuilt the reputation of Belvoir Tunbridge Wells after a new owner took over what had been a failing business.
After 2 years of our managing all marketing the ‘Reputation Score’ for the brand was ranked as 'significantly above industry standard', and the branch won a Gold award for their marketing, number one out of 170+ branches.
Most importantly landlords had started to approach the agents to manage their properties because of the online reputation.
As the impact of Covid became evident, Smartist ensured that our estate agent client responded appropriately on social media.
Creating posts that were compassionate and reassuring kept Maddisons Residential in the public eye and built on their reputation for being people you would want to work with.
Industry experts Kerfuffle and Starberry used our campaign graphics as examples of 'Best In Class' in a property industry podcast to agents about how they should respond online to the challenges of the pandemic.
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