How we helped these construction businesses to grow

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A carpenter was delighted to  be booked up for 5 months with £35k of work after moving out of London 

When Ian of Custom Cabinetry moved away from his established clients, he needed online marketing to tell people about his skills, grow a reputation locally and quickly fill his order book.

Smartist created product and lifestyle posts on Instagram and Facebook. Captions highlighted the problems that a bespoke carpenter can resolve for customers by building furniture tailormade to the space available. We showcased the high quality furniture that Ian had makes for luxury homes. 

Sharing posts into Facebook Groups and on the Next Door app was a key part of the social media plan for Custom Cabinetry. This was a successful way of building personal recommendations to the right target audience and a key driver for enquiries. 

After having established Custom Cabinetry in the local area, Smartist now maintain an online profile which enables potential customers to view previous work, check customer testimonials and inspire future bookings. 

Custom Cabinetry continue to be booked up months ahead and are now being recommended through word-of-mouth.

Social media posts  were seen over 1m times in year 1, generating leads and bookings

A new franchisee asked Smartist to manage all organic social media for a crane hire business launching in the South-East. Smartist created and published Instagram and Facebook posts. 

As a new business, Steel Beam Lifter had to rapidly develop a brand identity, grow recognition and build a reputation to generate leads and then repeat bookings. The target audience was easy to define and social media targeted to local construction firms was very effective at reaching them. 

Initial posts created a clear brand identity for Steel Beam Lifter and made the service plus ROI clear to builders.  Posting photos and video of real jobs showed evidence of the time-saving for builders making this a strong campaign. 

Within 3 months Steel Beam Lifter was receiving 2-3 calls per day from organic social media alone.

Once the brand had started to generate interest, the target was repeat bookings.  We recommended a trusted partner to do paid-for advertising and co-ordinated campaigns with them. Joint work resulted in posts reaching over 200k accounts and regular bookings.

An established building company wanted to drive traffic to their new website and expand opportunities 

Diamond Interior Contracts were ready for a new phase and wanted to widen their client base outside London. They had invested in a new website and wanted social media to drive traffic to it.

Diamond Interior Contracts have over 40 years in business. We wrote a social media strategy to capitalise on that experience and help the business stay in the eyeline of their target audience.

Social media posts showcase the full range of services and highlighted the benefits of the companies experience and full service provision.

Social media content was co-ordinated with regular google and website updates. Specialist and topical themes were used to showcase the value of refurbishment to business owners.

A light-hearted touch was used to represent the business and build connections with people in the same sector.  A targeted campaign for LinkedIn developed valuable connections among key decision makers. 

Diamond Interior Contracts have built a loyal, local client base with our support for their online marketing. They have won local business which has allowed them to reduce travel for work.