Case Studies: Construction, Trades, Kent, Sussex

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A carpenter was delighted to  be booked up for 5 months with £35k of work after moving out of London 

When Ian of Custom Cabinetry moved away from his established clients, he needed online marketing to tell people about his skills, grow a reputation locally and quickly fill his order book.

Smartist created product and lifestyle posts on Instagram and Facebook. Captions highlighted the problems that a bespoke carpenter can resolve for customers by building furniture tailormade to the space available. We showcased the high quality furniture that Ian had makes for luxury homes. 

Sharing posts into Facebook Groups and on the Next Door app was a key part of the social media plan for Custom Cabinetry. This was a successful way of building personal recommendations to the right target audience and a key driver for enquiries. 

After having established Custom Cabinetry in the local area, Smartist now maintain an online profile which enables potential customers to view previous work, check customer testimonials and inspire future bookings. 

Custom Cabinetry continue to be booked up months ahead and are now being recommended through word-of-mouth.

Social media posts for this construction firm were seen over 1m times in Year 1, generating bookings

A new franchisee asked Smartist to manage all organic social media for his crane hire business. We created campaigns and published posts that quickly caught the eye of the local building firms. 

As a new business, Steel Beam Lifter had to rapidly develop visibility to generate bookings. The target audience was easy to define and social media targeted at local construction firms meant people were soon talking about Steel Beam Lifter. 

Initial posts made the service and the benefits to builders very clear.  Photos and video of real jobs showed how the crane worked and saved builders time,  making this a strong campaign. 

Within 3 months Steel Beam Lifter was receiving 2-3 calls per day from their social media.

With 1 million views of their posts, the social media campaigns meant this new business quickly became familiar to builders. The benefits of hiring the crane were clearly communicated. The reputation of the team at Steel Beam Lifter for great service had become known. Repeat bookings had started to roll in after 6 months, securing a strong future for the business.

An established commercial builder wanted to win more business in their local area of Sussex

Smartist wrote a social media strategy and plan that would maintain current business as well as build brand awareness with a local target audience.

 
Social media posts were created to showcase the full range of services and highlight the benefits of the companies 40+ years experience in refurbishment. Posts targeted sectors such as sports clubs, law firms and schools where the builder already had experience.

We nominated the business founder for a local award 'Tradesperson of the Year (Sussex)' which he won - giving us another great story to communicate online!

A targeted campaign for LinkedIn developed valuable connections with key decision makers in local businesses. 

The builder has increasingly won local business which has allowed them to reduce travel time and costs. They are now winning repeat local business!